India’s online sale calendar: when to buy what
The big Amazon, Flipkart, Myntra and Nykaa sales through the year, and what each is best for.
Adsokane team · Updated 1 November 2026 · 4 min read
Indian online stores run their biggest sales around the same moments every year. Dates and names change slightly from year to year, but the pattern is reliable enough to plan big purchases around.
January: Republic Day sales
Amazon, Flipkart, Croma and Reliance Digital usually run sales in the week around 26 January. Good for phones, laptops and appliances, especially last year’s models.
Summer: season-end fashion and Prime Day
Fashion stores clear spring and summer stock from around May to July. Myntra’s End of Reason Sale usually lands in June, and Amazon Prime Day typically arrives in July for Prime members.
August: Independence Day offers
Electronics stores often run freedom-themed sales around 15 August. Reliance Digital’s Digital India Sale is a regular one here.
September to November: the festive season
This is the biggest shopping period of the year. Flipkart’s Big Billion Days and Amazon’s Great Indian Festival usually start in late September or early October, followed by Diwali offers across fashion and beauty, and Nykaa’s Pink Friday sale in November.
- Best for: phones, TVs, large appliances, laptops
- Also strong: festive fashion, gifting, beauty sets
- Watch out for: bank-card-only prices and limited-time deals that sell out
December: year-end fashion
Winter end-of-season sales start in December and run into January. Myntra usually holds another End of Reason Sale in December.
Tip:For big-ticket electronics, the festive season is usually the best time. For clothes and shoes, end-of-season sales in June and December are hard to beat.
Ready to compare? Search every store at once.
Start searching
